HT Goalkeeping
At PLYR Media, we believe in building communities first, then driving sales through authentic, creative content. HT Goalkeeping came to us with a vision: to grow their audience and increase sales without relying on hard-sell tactics. In just 30 days, we turned that vision into reality.
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Views in first 30 days
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Engagements in first 30 days
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New Followers in 30 days
In just 30 days, we helped HT Goalkeeping achieve a record month of sales through organic social and email marketing.
Our approach started with one simple question: How do we create content that goalkeepers can’t scroll past?
We focused on producing short-form TikTok and Instagram videos that felt relatable to keepers, blending motivation, skill, and storytelling. Every video had the potential to go viral while subtly showcasing HT Goalkeeping’s gloves, so the product became a natural part of the conversation, not an interruption.
The result?
800,000+ views and 4,064 new followers on TikTok.
1.1 million views on Instagram.
A tighter, more engaged goalkeeping community that sees HT Goalkeeping as their brand.
Then we took it further. We rebuilt their email marketing from the ground up. Increasing their average revenue per email up by more than 800% in a month. Their mailing list is now a consistent, high-performing sales channel.
Every piece of content, every campaign, built to connect, engage, and convert.
For HT Goalkeeping, that meant a record-breaking month driven by community trust and a strategy built on data, not guesswork.
What they said
"Our organic sales are easily the highest they have been and you've played a big role in that. Keep up the top work."